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Varible imaging is the ability to vary each marketing piece (each brochure, letter, postcard, or other marketing material) for each recipient. The piece itself can be customized according to any variable data. A successful direct marketing campaign is one that effectively utilizes variable imaging.
For example, a personalized brochure can be sent to every customer who makes an inquiry about a specific service or product and contain information relevant to their specific inquiry. These printed materials are based on the recipient’s preferences as gleaned from databases. Direct mail and short-run marketing piece make excellent candidates (i.e. business cards with photo, postcard, invitations, travel brochures, real estate offering, custom fashion catalogs, etc.).
Our digital equipment allows us to process this data in-line as each piece is printed.
Some facts about Direct Mail
98% of consumers bring in their mail the day it’s delivered
Of these, 72% bring it in ASAP
77% sort through their mail immediately
Consumers spend an average of 30 minutes reading their mail on any given occasion
They spend 45 minutes with magazines, 30 minutes with catalogs and 25 minutes with direct mail
Consumers who receive a company's catalog account for 22% of a company's Web site traffic and 37% of the company's e-commerce dollars
Fulfillment Services:
Do you have a mailing list? Let us handle the logistics of your direct mail project. Contact us for a custom quote.
No mailing list? We have over 20 years experience in direct mail response and can help you find the best target audience for your promotion.
Mailing / shipping services (United States and International)
Custom packaging and collateral / kit assembly
Postage optimization
Address verification
Shipping estimates
Laser printed letters
Labeling and stickers
Personalized collateral
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