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Variable imaging is the ability to vary each marketing piece (each brochure, letter, postcard, or other marketing material) for each recipient. The piece itself can be customized according to any variable data. A successful direct marketing campaign is one that effectively utilizes variable imaging.
Direct Marketing:
For example, a personalized brochure can be sent to every customer who makes an inquiry about a specific service or product and contain information relevant to their specific inquiry. These printed materials are based on the recipient’s preferences as gleaned from databases. Direct mail and short-run marketing piece make excellent candidates (i.e. business cards with photo, postcard, invitations, travel brochures, real estate offering, custom fashion catalogs, etc.).
Our digital equipment allows us to process this data in-line as each piece is printed.
Email Marketing:
Email has become a primary means of communication. Although inboxes are generally filled with unwanted email, a well-crafted campaign can reach a response rate that far outweighs its cost. And when part of a comprehensive marketing campaign, email marketing has an important role to play.
Our email marketing services include:
Customized Design: Our designs will match your existing brand and include appropriate interactive features.
Content Development: Many clients simply don’t have the time or resources to write interesting and informative campaigns. Our creative team will help you choose a topic, discuss and refine the idea, and write the article you need.
Delivery Preparation: We prepare your final piece for delivery in HTML and plain text formats, maximizing receipt potential and reducing bounces.
Client Alterations and Reporting: Our custom editor allows you to simply drop your content into an OK-Direct.com-designed email template; edit the issue, title, headers, buttons, and other elements; and generate a final product without any HTML! Our clients also have access to meaningful campaign reports to help prepare for the next campaign.
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